As you probably know, each week I reach out to our recruiters at VMware to provide me with a tip to share with our communities. This week’s #careertip is brought to you by another brilliant VMware staffing professional, Kylie Tobin. Kylie is a recruiter in Cork, Ireland:
“My career tip is how to enhance your use of social media. It has never been more important to create a strong, professional online presence. More and more employers are using social media to find potential candidates. Make sure your profile is up to date specifically LinkedIn, Google +, Facebook, Twitter etc. On these sites highlight your career-oriented professional self, get recommendations from colleagues, start discussions in relevant groups, Be Active! and provide links to these on your CV/resume.
Use social media sites to help you in your job search. It is important to have the right key words on your profile this will increase your position in searches (search yourself using key words that a recruiter may use and see where you come up in a search) check your spelling and presentation, have your contact details clearly visible, update your education, qualifications and skills, expand your network connect with people whom you worked with previously (they could be working in your preferred company now), and have a nice picture!
Once you have identified target companies connect with people in these companies especially with those you are interviewing with. Research the company and the people. Use this knowledge in your cover letter or the interview. If you have something in common with the interviewer then use this. I recently interviewed a candidate who knew I had been in Australia and I was really impressed he had done his research. It can be a great way to make an interviewer remember you!
Remember if it is on the internet then potential employers will see it, if you don’t want people to see it then don’t post it or make sure to take the time to set up your privacy settings appropriately on Facebook and Google+ .”